Posts Tagged ‘marketing’

The Biggest Mistakes People Make In Growing Their Business

Saturday, October 31st, 2009

On Yom Kippur, Jews pray their way through several different catalogs of sins, asking for forgiveness for long lists of human failings. The mistakes I’m talking about here don’t necessarily have any spiritual significance, they simply have the capacity to stall or even shut down a business. The following are ones I have personally seen in action; perhaps knowing about them can help you avoid their calamitous consequences.

1. Going after the trappings rather than the essence of business. In my one very mistaken attempt at a business partnership, a big source of friction was my partner’s delight in meetings that, to me, accomplished little or nothing. She equally couldn’t understand why I took no pleasure in sitting around a conference table going down an agenda of to-do’s that we’d already discussed. “Haven’t you always wanted to have a business?” she retorted once when I objected.

We spent too much time on unproductive tasks. I’ve seen others devote so much fuss to their logo, office decor, computer setup or long-range strategy that they don’t have energy left over to deal with finding and keeping clients. Concentrate on core business tasks.

2. Relying too much on one client. You’re asking for trouble if more than 40% of your business comes from one source. Yes, it’s tempting to enjoy the easy pickings of a client who wants to use you more and more and more. However, I’ve had several clients show up at my door having to rebuild their businesses after their too-big client retrenched, refocused or decided it no longer suited them to use you. Foster your economic security by serving a variety of clients who couldn’t all go bust at once.

3. Not keeping an eye on the long term. For about a year and a half during the Internet boom, I had a lucrative contract with a dot-com company that tried to hire me full-time, offering to match whatever I was making on my own. I refused, because it would have meant ditching the momentum I’d built up on the Internet and elsewhere.

I saw business owners give in to the siren call of “money now” and either as employee or entrepreneur place all their bets on a new venture that imploded within two years. Having sold off or let go of their previous successes, they had to start again from scratch. Forgoing some quick opportunities now for sustainability in the long run was a smart move, I believe.

4. Sticking with low-profit “sure things” for too long. When some activity reliably brings in business, it’s difficult to let it go, even when it takes much too much effort for its financial return. From 1988 to 2001, one-shot adult education seminars in Cambridge, Boston, Providence and elsewhere were a vital feeder for me, bringing me clients who needed help with their writing projects. But each seminar meant driving through rush hour traffic, parking, getting home late, making less than $10 an hour when considering the total time spent, all to acquire clients who paid me much less than those who needed marketing help.

I should have quit doing these seminars several years before I finally did and invested the energy elsewhere. At least once a year, think about what you’re doing, and drop activities that are not worth the time or hassle.

5. Ignoring collections. A friend who’d worked as a bookkeeper told me about a client of hers who had rarely sent out bills because it was boring to do so, compared with the everyday social dealings he enjoyed in his business. No wonder he had a problem with cash flow! Judging from the number of very late bills I receive from solo business owners, this must be a common habit.

Understand that you’re not simply delaying payment when you neglect to bill in a timely manner and when you don’t aggressively and quickly go after non-payers. You’re actually jeopardizing your income, because the longer the time goes before someone is asked to pay for a service or product they received, the less likely you are to get that money at all. According to the American Collectors Association, once four months have gone by, you’re only about 80 percent likely to get paid. After six months, only 67 percent of collections ever get cleared. Send those bills out on time!

6. Getting discouraged. One of the most helpful books I’ve ever read is “Mastery” by George Leonard, a pioneer in the human potential movement and a teacher of aikido, a martial art. He explains the normal learning curve for any kind of human endeavor, whether learning a language, a musical instrument, a physical skill or the process of building a business.

The normal learning curve includes a stage called “plateau,” where progress seems to cease and there may even be some backsliding, even though the effort put in stays the same. Yet the plateau stage is often followed by a sudden spurt forward, as long as the person keeps at it. Keeping at it in the absence of visible results does not sound like an important success skill, but often that’s the ingredient that separates those who make it from the quitters who give up right before their efforts are about to pay off.

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The Best Business Online

Saturday, October 31st, 2009

We often receive e-mails about the best business online ever created and if we don’t seize the opportunity right away we are basically not worth to be in the industry. Therefore, every single opportunity that we receive is the best business online. Many of us have actually believed such claims and tried some of these so called opportunities. If we want to look at the bright side we would say that the lost money is the price we are paying to gain more experience. Some would say that those claims were just hype.

The question that forces itself to be asked here would be; is there such a thing called the best business online? If so, what are the criteria that would make a business better than another, and therefore, what makes a business to be the best business online?

All questions will have to be answered only if the answer to the first question was positive. If the answer to the first question was negative then we don’t need to bother about answering the remaining questions.

In short, I don’t believe that there is such a thing as the best business online. Let’s take a look at the offline marketplace. A good business idea depends on factors such as competition in the industry in question, market size…etc. But we don’t see a huge industry in the offline marketplace that basically concentrates on building a downline. The offline marketplace concentrates on producing and selling products and services.

Business Online went astray from the concept and concentrated on building organizations of marketers without paying any attention to products and services. It went to the point that people are paying money for absolutely nothing. Business online should get back to the main track of producing and selling.

The beautiful thing about establishing a business online, is that you can create any business you want either with your own products/services or other people’s. The trick in online business is visibility and how to make your target market find you without you having to spend a fortune. This is of course the quest of every person who has a business online, but it is not the purpose of this article.

Therefore, similar to the fact that the best business offline does not exist, the best business online is a myth. It is an illusion that will lead any one who is interested in creating a business online to fail before even starting.

All that has been said about the best business online should not be confused with business opportunities that exist in the online marketplace. Similar to the offline marketplace, the online marketplace is full of opportunities. The purpose of this article is to show that there is nothing called “The best business online,” but it will be a huge mistake to interpret this article as trying to show that there are no opportunities in the online business marketplace. There are actually sites dedicated to helping people find the best business online that would suit their skills, needs, interests.

What we are trying to show in this article that there is no such thing as the best business online in absolute terms. Such a term is only used for hype and has no real substance in it. Therefore, so as to have an objective eye when studying opportunities online, try to classify those opportunities in the following manner:

1 - A hyped message with a hyped opportunity
2 - A hyped message with a sound opportunity
3 - A sound message with hyped opportunity
4 - A sound message with a sound opportunity

It is obvious that the advice would be not to even consider the first type. The second type is very tricky as you need to strip all the hype from the message to realize that the copywriter made a huge mistake by hyping the message while the opportunity is solid enough to sell itself.

The third business online type is also tricky, usually it is marketed by someone new in the online business, who is genuine but believed the hyped claims of the first type and now he/she is trying to market it.

The fourth is a business that we should consider seriously. I said consider and not jump into it because we need to study if it suits our skills, needs, aspirations, interests…etc.

Finally, the best business online does not exist in absolute terms. It becomes as such only if it fits you and you were able to reap its benefits because you have the skills to do so.

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Starting An Online Internet Business - 7 Tips To Make It Easier

Saturday, October 31st, 2009

For several years I did research online to find the real internet “gurus” to learn how to start an online business. After finding all the scams, my head began to hurt. Luckily, I did not fall for any of them. Finally, I stumbled across some legitimate resources and the pain subsided. The information I found lead to more information which lead to even more information. Obviously, my head began to hurt again. I was suffering from information overload! Everything that I saw I had to learn about. The problem was, I was trying to learn too many things at once.

There are many ways to earn money online. Among the most popular are online stores, affiliate marketing, internet auctions and selling information products or e-books. I have subscribed to newsletters, read e-books and even listened to tele-seminars to learn about all of these and more. In the process of learning, guess what happened? I was reading about the success of others and becoming very frustrated with my lack of success. I have learned some lessons along the way. Here are some tips, I hope you will find helpful:

1. Learn one thing at a time! Interested in selling products on an online auction? Learn about that first! If you do not know where to start, go to the auction website. There are tutorials that are broken down into simple steps to help you. They want you to be successful. After all, if you make money, they make money!

2. Find something that interests you and sell it. It’s not a good idea to try and make money doing something that you hate. You won’t be successful. If you are not a fan of movies, selling dvds is probably not a good idea.

3. Start a business that you can afford. Is money tight? There are ways to start a business with very little money. Later you will be able to invest more. Need $50 for an e-book you have been dying to buy? I used to give up things that I didn’t need like the impulse items at the store checkout line to save money to buy resources. Read about the resources before you buy them. Look up the titles on the search engines and get some feedback. Also, a money-back guarantee is a huge plus! You cannot afford to waste money on information that is not helpful. Never ask someone for your money back for information that you have found to be well worth it. They may be a great contact or resource to help you make more money later! Besides, do unto others!

4. Set realistic goals that are well defined. Keep it simple, especially if you are just starting out. For example, you could set a goal of seven days to sign up for an account on an online auction site and find three things in your own home to sell just to learn how the process works. For a long time, I had so many broad, complicated goals that I could not reach them. I may as well have had no goals at all.

5. Have a positive mindset! If you think you are going to fail, most likely you will. Avoid listening to others who tell you that you can’t do it. Talk with others about your business who are positive. Believe me, it really helps! One day I made the statement to a co-worker that I was going to make a living online one day. She told me that she knew I would too because I wanted it so much. Her reassurance helped to motivate me even more. A positive attitude can be very contagious!

6. It is not easy! If you are looking to get rich quick, good luck! You will read about people who have made a lot of money quickly online, but not without effort. Yes, there are some who, if they went bankrupt today, could be fairly wealthy soon. However, most of these people are experienced online entrepreneurs. What I have found is that if you enjoy what you are doing, it will become easier.

7. Take action! One of the biggest mistakes that I made was doing so much research, that is all I was doing. The funny thing is, most of the information I read told me to take action but I didn’t listen. I had a million reasons why I couldn’t just go ahead and start making money online. I didn’t know enough yet or I had not saved enough money. I learned the most by actually doing what I had only been dreaming about before.

By following these tips, I know you will find success online even if you just want to earn some extra money. If you make some mistakes, and you probably will, learn from them and use it as a tool to become more successful.

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The Law Of Attraction And

Friday, October 30th, 2009

Is it any surprise that the most successful internet marketers, authors, philosophers, and entrepreneurs talk quite emphatically about the Law of Attraction? Personally, I don’t think so. The basic definition of the law of attraction is “like attracts like.” Another way to describe it would be to say “thoughts become things.” Everything starts with a thought. Even if the law of attraction is too far out of your spiritual comfort zone, you have to admit that nothing comes about until someone initially thinks about it. For anything to be brought forth into your life you must first think about it.

It’s amazing how many people go through life on auto pilot. They wake up, go to work, come home, watch TV and go to bed, only to repeat this sad scenario all over again the next day. There is no thought as to what they want out of life. Sure, there my be a fleeting thought of “this can’t be all there is to life.” But before any real change in awareness can bloom, the responsibilities of life choke out those thoughts and their dreary existence begins anew.

On the other hand there are those that think too much about what they do not want in their lives. They live a life of broken dreams, physical infirmity and debt because those are the things they put the most thought and the most feeling into. They dwell on these negative aspects of their lives and wonder why these aspects keep showing up. They blame society, their parents or whatever else when in actuality, their reality can be changed by a simple shift in awareness. They can regain control of their lives if only they are willing to take responsibility for it.

The Law of Attraction is nothing new to most people. It’s just that most people aren’t used to calling it that. It takes all of those lessons you learned in church about having faith and including not only your immortal soul into that equation, but your physical life as well. It isn’t merely a “positive thinking” method, although that’s a part of it. It isn’t a “woo woo” mumbo jumbo far out theory either. Just like how the Law of conservation of energy states that energy cannot be created nor destroyed but is transferred from one form to another, The Law of Attraction states that “like attracts like.” It’s just a simple fact that “like” thoughts, actions and feelings attract more of the same. It is a holistic approach to getting the things out of life that you want more of and changing your thoughts and awareness in order to attract those things to you.

Okay, by now, you’re probably wondering how this ties in with starting an online business. It should be obvious. Starting any endeavor takes thought. And if you can visualize being successful, you set yourself up for success. Make an effort to bring about positive visualization. It begins with being clear about what you want. Just as proper focus on tasks helps your business, proper focus on your thoughts helps bring your mental visualization into physical manifestation!

A good way to embrace the power of visualization is to write it down. I don’t mean a simple list of your goals. What I mean is to write a story. Write about the type of lifestyle your online business will afford you. Just write a descriptive story about a typical day, living the life you want because of the success of your online business. Be specific, write about the things you do, the house you live in. Really take your time and think about how you will feel. Take it in, generate these feelings in your mind. And write the story in the present tense. It may feel a bit awkward at first, but when you think about the things you want in the present tense and start feeling the gratitude for being in that state now, it places you in the correct emotional state to bring your desires to fruition.

Just think about this: all you have to do is think about something you want, place the correct focus on it, feel good about having it now and it will come. Don’t doubt and don’t think it’s an “easy answer” (because it’s a lot easier said than done, trust me) and believe that you deserve to be happy. I know that there are many who immediately dismiss the Law of Attraction because they look at it as an easy answer, a cosmic “get rich quick” scheme. But it is really about happiness. It’s all about adjusting your thoughts to attract good feelings and things that make you feel good.

In any endeavor, make an effort to adjust your thinking in order to achieve your goals. Call it what you want, faith, self confidence, blessings, etc. But the actions you take are the same. Ask, Believe, Receive!

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Starting A Business Online: The 6 Essentials Every Internet Business Owner Must Possess

Friday, October 30th, 2009

Starting a business online is easy. Just buy a package or sign up for a prepacked system and you can be an internet billionaire next month with nothing to do but run to the bank and cash your checks.

I do not know why people who are normally full of common-sense and who are wary of hyped-up sales pitches fall for these online hucksters. The old adage states: “If it looks too good to be true it probably is” holds even more true for internet get-rich-quick schemes than anything else.

The truth is that there is a lot of money to be made on the internet and that will continue to hold true for many years to come. The opportunity to become an internet millionaire or billionaire has not passed you by. BUT no one got rich overnight on the internet and no one got rich without doing some work.

There are many different methods and formulas for making money on the internet and there are even more ways to lose money on the internet, but before you spend a lot of your money take time to study and learn so you can better judge those opportunities that come your way.

All you need to really start your own business online are these six qualities:

Time is the most important ingredient for your success. If you are looking to get rich quick or for overnight success then starting a business from scratch is not the way to go. Once you know what you are doing then you can often leverage your existing customer base or traffic into a quick income whenever you choose but it takes time to build something of worth. It will take months before your new web site or blog is even listed in most search engines and likely it will take you longer to build up a list of interested potential customers. Money and knowledge can cut down the wait time but remember it will take time to build up your knowledge.

Money is the second most important ingredient for your internet business success. While you do not need a big budget and I offer a free tutorial about how to start an internet business on a shoestring (see end of article), you will need some money to get started effectively.

Patience is another key ingredient for business success. As I mentioned before, it takes time to learn what you need to know (and after seven years in this business there is still a lot I have to learn) and then it takes time to put those strategies into effect. Even more than that, it takes time for your new strategies to begin to work for you. While most of us come to expect immediate results on the internet it does take time for search engines and visitors alike to notice when you make a change to a web site or blog. Many internet entrepreneurs lose patience just when they are on the cusp of success. Most people who fail at an internet business simply did not possess enough time and patience. Most people who succeed at online business did so by sticking it out.

Passion is an often overlooked element of success. One of the ways people work through the early learning and tough times is that they are passionate about their business. This is why so many gurus suggest you start with a niche that already interests you. Not only do you not have as much to learn about that area but you will be able to be real when you begin promoting your business. You do not have to fake your enthusiasm and passion will carry you far.

Creativity is another must-have for the budding entrepreneur. Think outside the box and beyond what is immediately available in your niche. Creativity can help you start, build, grow and promote your business in terms of products and publicity and partners.

Finally, you quite simply need brainpower. You do not need to be the sharpest crayon in the box but you do need to be open to new ideas and willing (in fact eager) to learn. Never assume you know everything or that you cannot learn. Once you fall into either of those traps you are doomed.

If you possess these six key qualities: time, money (just a little), patience, passion, creativity, and brainpower then you can make a success of an internet business.

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My Progress Report On Starting A Home Business

Friday, October 30th, 2009

Summary: The tale told by one person who made the rash decision to leap into a new Internet Home Business as a complete Newbie. It highlights the struggles to survive the learning curve and remain sane to hopefully, one day, make some money.

Having battled through the Newbie tag, I have reached a new phase of my burgeoning Home Business. My computer desktop is now crowded with e-books and my dining table, chairs, and couches are littered with printed books and tutorials of what, I don’t know!

Do I need all this stuff? I don’t know, that’s why it’s all still there, It may be very important, or not. Do I want it? Well, you never know. As you can clearly see, I have graduated from the Newbie status to what I would call the frightening ‘Brain Freeze’ that’s when you tell yourself; ‘it is far better not to know right now, because I’m too busy and confused to handle it anyway’.

This stage is a time when you are no longer sure which memberships you have, or need, or want. You are not even sure what most of them can do for you, or what they cost you, if anything. You just don’t have the time or the will to find out.

I’m sure somewhere on my desk, amongst the hundreds of reminder notes I foolishly wrote to myself during the last couple of months, is at least one which will explain this chaos and gently guide me towards a simple resolution. I think this is a plan. I’ll look for such a note just as soon as I can spare the time.

At this point, it would be fair to say that I have no idea if I have made any money. That is because, I have not yet had time to find out how to determine that and that is because I am either stressed out doing battle with Google to approve some ads, or, I’m bogged down learning the newest ‘big thing’, or I am half way through writing an article for my website so I can finally have some free time to finish another installment on my Blog, etc.

Of course, I am also stressing about the lack of available seating in my home, in case I should receive unexpected visitors. That would be those people I used to know before establishing occupancy in Cyberspace.

If you are like me, you have been doing more studying in the last 6-8 weeks than you did during your entire time in high school and you are now forced to sacrifice your social life just to keep some sane working hours.

Who was it that said this will be soooo easy. Words like ‘everything is on automatic’, ‘It can be done in less than an hour each day’ ‘It doesn’t require you to learn anything’ ‘Even a child can do it’ ‘It only takes 5 minutes’ They are all lying, they have to, if they told the truth only extreme masochists and deranged computer nerds would ever take on an internet business.

Clearly, it’s not automatic and yes, it’s going to take a lot more than an hour a day and it most certainly will require you to learn a lot of new stuff about doing business online in general and creating your own home business in particular. But just because we have come to terms with that, it doesn’t mean we should forgive these self proclaimed ‘experts’.

Of course it’s not automatic and yes, it’s going to take a lot more than an hour a day and it most certainly will require you to learn a lot of new stuff about doing business online in general and creating your own home business in particular. But just because you have come to terms with that, it doesn’t mean you should excuse these self proclaimed ‘experts’. Frankly, there are times when you’ll just want to pick up an e-book and hit somebody

Now, of course, I am waiting for phase three, I expect that will be about the time I get my home back to normal, my brain freeze thaws out and my friends are once again willing to talk to me. Just, finally, knowing what it is I am actually doing will be an amazing revelation in itself.

The only thing I am certain about, right now, is that sometime in the future, I will have a functioning, profitable Internet Home Business, whatever that is. You can check out my website at http://www.plotkin-enterprises.com, to see how I am doing. Meanwhile, I’ll keep you posted.

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The 10 Myths That Can Keep You Away From Online Business

Friday, October 30th, 2009

We are living in a world where the Internet has a far bigger role to play than just connecting people beyond geographical boundaries or enabling VoIP. Internet drives most businesses today, whether we talk about internet mail, online presentations, business meetings through video conferencing or generating revenue through PPC campaigns and other internet marketing strategies. But there are many people out there who want to be successful entrepreneurs over the internet but there is some myth or the other that is stopping them from being successful.

Let us look at the 10 myths that have kept many people away from being successful entrepreneurs or from generating revenue on the internet:

Myth I: Not good enough

There are many people who feel that they are not smart enough or good enough to do online business and the truth is that although business over the internet might not be for everyone but it is not impossible.

Myth II: Not enough time

Most of you are probably doing 80hrs a week and to add to it is the commuting time and the time you spend with your family. Most people would ask how can there be time left for an online business after all this. If you are working 10 hrs a day and if you are commuting by train then you can always think and jot down your ideas while traveling. Spend about an hour every night before you hit the bed to browse through the internet and find the required information and the right sources that will help your business.

Myth III: Not enough money

Although it may seem like a costly proposition on the outside but the truth is that the internet is really cheap. Most website hosting companies are also offering cheap hosting services ranging from as less as a $1 a month. A simple website design using basic HTML will not cost you more than $100 and broadband is also available at low costs. So you can set up an online business within a budget of $150 with ease and start reaping the benefits from the first month itself.

Myth IV: Not an expert

You don’t have to be an expert to start an online business. You may need to be a construction engineer to build bridges, but you don’t require any kind of educational qualification or work experience to be successful on the internet. All you need is an understanding of how the internet works and how you can take advantage of the internet to generate revenue.

Myth V: What should I sell?

There are many who believe that they have nothing to sell at all on the internet but they are wrong. You don’t have to really start by selling a product or a service of your own. You can choose to sell some other companies product or service on a commission basis and then slowly grow from there.

Myth VI: Competition

One of the worst excuses is that there are already a lot of players in this field and hence it is difficult to survive. The truth is that competition is everywhere but as long as you have the desire to succeed, you can overthrow any competition. Another important thing is that your loss will be someone else’s gain.

Myth VII: Making money

Some people believe that the only people really making any money are the ones who tell others how to make money. This is not true because although there are many people who advice people on how to make money but such people comprise of only 1% of the internet business.

Myth VIII: No Success

There are some people who have met with failure but that is no reason for believing that they are not cut out for internet business. Sometimes, the reasons for failure are because of our own faults like not being able to capitalize on an opportunity or failing to recognize one or bad decision making.

Myth IX: Search Engine Ranking

There are many who believe that there business can’t reach places without a search engine ranking. This is untrue. Not everyone is on the number 1 page of Google but that doesn’t mean that they are not successful businesses.

Myth IX: Advertising Budget

You don’t necessarily require an advertising budget to increase the visibility of your business. There are many different ways of doing it without even spending a dime like back linking, article submissions etc.

At the end, it is all about making a start!

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Making Your Business Click

Friday, October 30th, 2009

The lifeline of most businesses rely heavily on the amount of marketing support can be supplied. There is no doubt that marketing collateral in the form of establishing identity and brand existence are key factors in helping make businesses known. These marketing collaterals can be likened to arming the key personnel in a business such as business cards, flyers, brochures and multimedia material to be able to provide the necessary information and image that a company wants to project.

Marketing collateral does not have to be high cost in nature. Resourcefulness and innovation of the company through its current roster of personnel can help ignite and produce the necessary collaterals a business can lean on. Understandably, cost and expenses are two of the things that business owners are not too keen on hearing. But the supplement of expected outcomes from the investment of marketing collaterals through advertising and promotions will provide a better overview of what to results to expect from such programmed marketing efforts by assigned people of the company.

The hardest part of establishing a business is to spread the word that such a company and its products or services are indeed available. The success of a business lies heavily in providing the necessary information of the existence of such, the purpose of which is to try and penetrate a market properly.

To start things off, the need for proper product or service orientation should be established. Consumers will not immediately rely on mere image and word of mouth. This is the job that is tasked for most marketing executives, to build on the product and make the consumers understand the benefits and fruits that the product brings. This is best done through the use of supporting promotional materials in the form of flyers, posters, and TV commercials if costs are permitted. Making such mediums available to consumers in the easiest way possible for them to get acquainted with the product being pushed is the best way to kick off a product’s existence in the market.

After a successful product orientation towards the target market that a company has focused on, the next thing to handle is the places where the product will be available. Supermarkets, department stores, convenience stores, and specialty shops, the mode of availability will be the critical aspect since this will largely depend if the product is readily available. For sure, people will not go out of their way to exert much effort in finding where the product may be. Thus it is the task of the business personnel to make sure that all possible distribution channels are covered, with the target market class under consideration as well. While flyers and posters may be spread all throughout affiliated stores and outlets, it is still the best practice to make sure that the product itself is available in target modes of distribution.

The set price for most consumer goods and commodities today play an important role in enticing consumer demand. While this is more psychological in nature, it cannot be discounted that business executives must determine an acceptable price to jack up their sales and consumer patronization. Pricing has its share of conflicts. Low prices may carry with it low quality product tags, while higher priced goods may push customers to look for alternative products. This is why it is essential that research and development teams must prepare a good comparison of product availability before finally deciding on a set price. The price should also consider the usual costs such as the administrative and operations cost, mark-ups and other related costs for manufacturing the product. The marketing collaterals will also fall under the administrative and operations cost, usually under the advertising and promotions part.

Defining the target market area as well as the consumer class will help determine the degree of saturation in the market a business should aim for. Identifying where the target market class resides or stays in is a good way to help in trimming down the area needed for saturation. Focusing the marketing collaterals in the area where the identified consumer class is situated is a good way to establish identity in the area. This should be a good way to start in effectively covering key areas for segregation prior to aiming for a larger market share.

The attention, complaints and distribution of the product or service still lied in the hands of the people hired to do the life blood of the company. Similar to a soldier going off to war, providing the sales force with business cards, marketing portfolios and other marketing paraphernalia is the best way to make an impact. Other than motivating the sales people to bring in the sales, making sure that they have the necessary materials to show are mirror-like images of the company. They represent the company and whatever they project speaks entirely for the business venture.

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My Power Mall Business Evaluation

Thursday, October 29th, 2009

I have looked at numerous on-line money making opportunities over the last 10 years and very few have been truly free or that actually provides a product or service that would be of benefit to me. Today I am looking at My Power Mall (MPM).

Here is the basic information. You will get a free power mall when you sign up. You will receive a rebate on all of your purchases. You can give away free power malls to anyone and you will receive a commission on all purchase up to 9 tier levels deep. You will receive all of the tools needed to become successful in your new business.

Sounds good so far, but then all of them do sound good in the sales letter. The first thing I looked at is there any store in the system that I would actually use? Having the ability to shop on-line at a bagel store in Nebraska would not be of benefit to me. You have the ability to shop on-line at places like Sears, Target, PETsMART, Starbucks, Hickory Farms, Ralph Lauren, Overstock, Wes Marine, Old Navy, OfficeMax, Gap, Circuit City, and K Mart just to name a few of the over 1000 of stores available and you receive rebates on everything you purchase.

I shop at some of the stores listed and when I looked for a large price markup on the items for sale I could not find any. I have seen other on-line stores that increase the price per item so high to compensate for the commissions paid that anyone that does any type of price comparison would never shop at that on-line store unless he or she lived in a very small town and the nearest store was over 50 miles away. That type of opportunity would limit my target market and I would get very few if any commissions on sales.

Is it really free? If I have to spend 30 bucks or so per month to maintain an active account then I do not consider that opportunity to be free. If I have to purchase some type of mailing list or do any advertising to get a minimum number of people signed up under me to maintain my active status then again it is not free.

Does My Power Mall have any qualification minimums? Nope, no mandatory minimums, no meetings, no selling required, no activity requirements and the company guaranties that their will never be any. If you take a look at what they are offering you can see why this is true. Only one on-line store exists.

Everyone that has a power mall uses the same set of computer programs and the only thing different is your ID number is being used to determine who gets commission for the sale. Once you set up a database to keep track of member ID numbers it is not much more costly to keep track of 1 member as it is to keep track of 100,000 members. No programming staff is required to help members customize the malls or extra computer space to take care of all of the different malls. No approval process, as soon as you sign up you will have your mall ID within seconds.

No selling. This is right at the top of my list of things that I do not want to do. I hate selling. I don’t want to send out sales letters to all of my friends or even people I do not know. I like to write articles and I do have web sites for my articles on allergies, heart disease, diamond and so on. When I write an article on allergies or diamonds I do not tell the reader that you need to go out and purchase this vitamin because, or go to this jewelry store and buy diamonds. I like to write article that contain useful or interesting information. I do put adds for one or two vitamin companies or jewelry companies on my web sites and if the reader wants to purchase something then great and I do get a commission on the sales.

This may give away my age but quite a few years ago I went to England on business. I was out with some people from work and the topic of blue jeans came up. When asked how many blue jeans I owned I told them I had about 6 pairs. Right away they thought I was rich. Why, because at that time blue jeans were very hard to come by in England and were going for about $150 each. My cost was about $30. I sold them my blue jeans for $100 each.

American products are still very hard to come by in a lot of foreign countries. My Power Mall group has made arrangements with a company to send just about everything they sell to just about any country. It will cost extra for the shipping and the customs paperwork but if a customer from Uruguay wants to purchase Craftsman tools from Sears it can be done.

One last thing, My Power Mall donates a percentage of profit to non-profit organizations. They even give you the option of signing up your favorite non-profit organization for a win-win situation. Can I recommend this company? I have just signed up with them and I do not have enough history with the company to give you a fair and honest report so you will have to check back later. They have passed all of my tests but you need to take a look at them yourself and see if they pass all of your tests.

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Do I Need Help?

Tuesday, October 20th, 2009

After starting an internet adventure, our lives become occupied with more activity. We believe that creating an online business can happen while raising a family and developing a future. The awareness that home business success is time consuming escalates as our achievements begin to appear. Unfortunately, the workload increases and our time decreases. Is it time for help?

The answer lies in the reexamination of our long term goals. Developing a work from home enterprise requires a business plan. This is a roadmap for making money online which includes a design for our home business future. Before employing another person, determine the prospects of our internet venture. Are we going to manage it? Are we going to sell it? Are we going to walk away from it? Are we going to leave it to the family?

The future that is planned for our home businesses will determine the decision for acquiring help. Many of us enter the internet market with the idea of making extra money. In time, we begin to realize the full potential of an online venture. The opportunities for our families and the future are enormous. In addition, the idea to include loved ones during the development of our home based businesses could be beneficial. When success begins to evolve, we need to be prepared for the added duties that come with growth. Should our assistance come from family or outsiders?

Our long term goals will help with this decision. If our ambition is creating a work from home enterprise that will become a family legacy, plan to include loved ones from the beginning. Our internet ventures can benefit from their assistance but hiring outsiders is better if keeping business duties separate from family responsibilities is essential. The blueprint for making money online will determine the choice we make. But, how do we know that it is time to obtain help?

Revisit our business plan on a regular basis. Within this blueprint should be a section concerning the needs of our work from home enterprises. While looking at these duties, determine if the essentials of our internet ventures are being addressed. Is there adequate time to complete the tasks? Are we investing in the family? Are goals being met? Is there too much work and not enough day?

One of the most important ingredients of our home based business plan is the marketing design. Devoting the time for implementing the methods that bring potential customers to our online stores is vital. This is only one of the many facets that comprise our blueprint. Discovering that any of the essentials of our work at home businesses are not being met may indicate that help is needed. Sometimes a small adjustment in time management will help address the balance of our workload. But we need to be prepared for growth. After all, that is what happens with success. Time and effort are invested for our home businesses to develop. Don’t be caught off guard when success arrives. Help can take us to the next level.

Most home businesses begin with one person and one idea. We plant the seeds for making money online with time and effort. When success arrives so will added responsibility. This means more time dedicated to our venture. The development of our home businesses can benefit from additional help. Family, close friends or outsiders can assist us towards success. The decision of when and who to hire depend on your home business plan. Our future depends on the best choices.

“Living is a constant process of deciding what we are going to do.”

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